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The most important part of starting an online business is picking your niche and deciding on the keywords you would like to do well for. When you start first you should have an idea of what really excites you and what you feel will keep your interest for the years to come. Now you can build a website about anything and everything the only problem is the keywords. Before you begin your presence it is important that you pick keywords for your presence that actually have enough traffic to support your online endeavors. When you find a niche that you are interested enough in to make money and keywords which have enough search volume worth going after it is time to start building.
Now what kind of niche is worth building a complete web presence over. Now first you should do research on whatever your interested in. While researching look through your competitors and see how sturdy their websites are. This should give you an indication of how long it will take to beat them out. You should be looking at many things which include the number of backlinks, strength of the backlinks, and a basic seo evaluation of their website. When doing the evaluation look at the competitors keyword density, repetition of keyword, and number of pages on the competitors website. Keep these number written down and when you are building up your web presence you will have figures to shoot for.
After you pick the niche which you want to be in the next step is to begin a keyword campaign. This means first researching the keywords which will be the most profitable (bringing in the most people) and still fit your websites niche. I suggest picking around 10 keywords/terms which have enough traffic to really help you profit once you reach the top of Google for them. Once you have picked your ten keywords the next step is to create your presence. Now you will want to place the keywords and/or terms at least once within your home page. This will not be as easy as it sounds since you will not want to interrupt readability. If possible have the keywords within the titles on your page or headings. This will help Google tell that the words are important and your website should be categorized accordingly. One important point I would like to make is never sacrifice readability or look for SEO (search engine optimization) purposes. The next step is to begin marketing your website and by marketing I mean starting a massive link building campaign. You can gain links from thousands of different places just spend some time on a webmaster forum and lists will pop up everywhere. When building the links make sure that rather than having your URL between your anchor tags you place keywords.
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