Finding out your website hasn’t been built in a search engine friendly way can be a real pain. However, having realized your site needs fixing there’s no point cursing, you simple have to get on with fixing it.
So far as on page optimization is concerned there are only a few things that you really need to get corrected above and beyond creating great content, and you don’t have to be an SEO specialist to get them Sorting your page title tags, meta description elements and on page H tags can transform how the search engines view and index your pages and this on its own can have a amazing impact on how your web page performs in the search engines.
First your page title element. Your page title tag should contain the keywords the page is using but it should also read naturally and not be too long. The way you write your page title elements can impact on the number of click actions your search result attracts or put another way page title elements are a selling chance and call to action.
Things to avoid are USING CAPS, using a list of comma separated keywords and making your page title tags very lengthy. Search engines will display up to 70 letters so it’s worth considering limiting yourself to 70 chars or at least ensuring your title element breaks at this point or perhaps to be safe at 66 letters.
Most folks suggest having key phrases in your meta description tag won’t help your pages rank but they may help your SERP click through rate. As with your title element don’t make your meta description elements too long. Generally Google will display up to 150 letters so restrict your pages to this.
For a moment we will tip our hat at the meta keywords element. It’s well recognised that Google ignores this element but other search engines may still use it. One thing to avoid is jamming it with a lot of keywords, call me old fashioned but it gives a spam signal and that has to be avoided at all costs.
Finally your on page H elements. Layout your content and where you can create headers to break the content up. H elements show the search engines the important bits of your content and it’s good practice to use your keywords in H elements. Don’t waste H elements on unimportant phrases in your website pages!
That finishes our quick look at how to ensure your pages are search friendly. Of course there are other important things to look out for such as your pages URL’s and link building but simply getting these basics sorted will help your site performs better.
Access practical information in the sphere of internet marketing – please make sure to read the web page. The times have come when proper info is really within your reach, use this possibility.
.gif)
Comments are closed.